2004-2007
Design became a much more important part of a website and usually websites were centered on screen.
2004
Flickr photo sharing community website by Ludicorp, later bought by Yahoo!
CSS Sprites optimisation technique introduced by Dave Shea that connects several smaller graphic elements into one larger image, placed on the website using the background-position feature
Mozilla Firefox 1.0 multiplatform web browser with higher security, better web standards support, as well as with a number of plug-ins that could be additionally installed
Facebook the social network is launched
Anonymous international collective of hacktivists
Subservient Chicken one of the first viral websites, from Burger King, by CP+B
Carl de Keyzer one of the earliest professional photography portfolios from a Magnum photographer, by group94
Saints and Soldiers one of the earliest websites using the parallax effect, by Funktion12/RED Games
The Zoomquilt collaborative illustration using the infinite-zooming effect, by Nikolaus Baumgarten
2005
YouTube website for publishing and sharing video files launched by Chad Hurley, Steve Chen and Jawed Karim, later bought by Google
Google Maps the online maps goes live
Reddit social network by Steve Huffman and Alexis Ohanian
Adobe purchased Macromedia ColdFusion, Captivate, Director, Dreamweaver, Fireworks, Flash, Flex, FreeHand, and HomeSite were integrated to the Adobe software package
The Million Dollar Homepage commercial Internet community, created by the 21-year-old Alex Tew, selling 1 dollar pixels
Wedding Crashers first website using the upload-your-face idea, by Tequila
Corpse Bride movie website with an outstanding production level, by Blitz
Dream Kitchens for Everyone first website using the frozen-moment photography effect, by Forsman & Bodenfors
Screenfull cacophonous, multi-layered digital collage, by Abe Linkoln and Jimpunk
2006
jQuery introduction of the jQuery JavaScript library for the interaction between JavaScript and HTML, by John Resig
Django release of Python-based free and open-source web framework
Smashing Magazine website with regular news from the world of web design, user experience, or web development, by Sven Lennartz and Vitaly Friedman
Sass 0.1.0 introduction of a CSS preprocessor called Sass 0.1.0 (Syntactically awesome style sheets), by Hampton Catlin and Natalie Weizenbaum, in which are added variables, mixins, selector inheritance, nesting rules, arithmetic operators, and other features to the CSS syntax
twttr later known as twitter, the website is launched
Wikileaks non-profit organisation publishing classified and secret information
Would You Like a Website? website by Adobe Design Center that took their employees to the streets with video sandwich boards, by Freedom Interactive Design
Nike Air high development in user-interactive motion graphics, by Big Spaceship
Flash Earth early development of online maps that later became known with Google Earth
Nasty Nets collaborative blog created to share media artifacts found while exploring the internet, along with original compositions and collages, by John Michael Boling, Joel Holmberg, Guthrie Lonergan, Marisa Olson, et al
2007
iPhone Steve Jobs introduced the first Apple smartphone model
CSS-Tricks website for designers with css support
Behance Network 1.0 community platform for designers, photographers, and artists to show their online portfolios, Scott Belsky, later bought by Adobe
CSS Grid W3C specification for the CSS Grid to simplify the creation of complex layouts
tumblr the website is launched
Google street view Google implementation in Google Maps
Get the Glass highly creative game using 3D and video, by North Kingdom
Levi’s Cooper Jeans first 100% HTML website winning the FWA Site of the Day, by Ogilvy Worldwide
Good Things Should Never End the first website using infinitescrolling, by Poke
Domestic Tension interactive networked performance in a gallery space, by Wafaa Bilal
Amazon
An American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Apple
An American multinational technology company headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software, and online services.
Microsoft
An American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services.
Nintendo
A Japanese multinational consumer electronics and video game company headquartered in Kyoto. The company was founded in 1889 as Nintendo Karuta by craftsman Fusajiro Yamauchi and originally produced handmade hanafuda playing cards.
Adobe
An American multinational computer software company. Incorporated in Delaware and headquartered in San Jose, California, it has historically focused upon the creation of multimedia and creativity software products, with a more recent foray into digital marketing software.